Shopping for Life Insurance Now as Easy as Booking a Hotel Room

For those who do need it, though, the site also does a good job of explaining the four basic life insurance policies out there — “Term,” “Term to Age,” “Term ROP (Return of Premium),” and “Universal Life” — and helps you decide which is right for you. Thus, even before you check the prices, you’ll know, among other things, that:

* Term insurance is the least expensive, and a simple rule-of-thumb for choosing among five-year, 10-year, 20-year and 30-year durations is to ensure that your youngest child will be covered to age 22.
* Declining a medical exam severely limits your options.
* To figure how much coverage you really need, total all your debts (including mortgages) and 70 percent of your annual expenses for 20 years.

Oh, and here’s a fun fact for anyone who doubts the need for CoverYoo: Esurance.com, which some of you may have tried, is actually owned by none other than Allstate.